Terrestrial Digital Media Broadcasting (T-DMB) is another alternative to the very well received 3G Mobile TV. Samsung’s quirky looking SGH-P900 is the first handset to boast T-DMB technology and is making its European debut using the might of the 2006 FIFA World Cup as its marketing tool of choice. Only problem is that there has been no indication whether the World Cup is actually going to be transmitted in the T-DMB format. Although the phone looks pretty neat, bear in mind that rival transmission format DVB-H should be emerging from its trial phase shortly.